amp is reinventing the strength routine with an AI-powered machine that’s as smart as it is sexy. Ahead of its launch, I led the development of its brand identity and voice.

CookUnity connects people to the world’s most talented chefs and delivers their meals all over the country. I consulted as their head of creative to deliver a rebrand that would reflect its mission, celebrate the craft and artistry of the chefs, and inspire people to discover food in a whole new way.

“The personal chef fantasy brought to life.” - The New Yorker

As a female-focused collective of the world’s most inventive jewelry designers, each Cast collection has its own story to tell — which meant its brand voice needed to be able to stretch and grow. It wasn’t meant to be fine jewelry as usual, but something closer to “luxury at play.”

There are a few projects I can’t share because of NDAs. If you have a specific interest in hearing about work I’ve done with start-ups in skincare, retail, design, or fintech, send me a note.