Hulu
I came to Hulu to live the LA dream: working in streaming. As the Creative Director of Brand and Culture, I oversaw brand and advertising campaigns, established strong voice and visual guidelines, and pushed our teams to better connect the brand to its shows.
Hulu has one of the largest streaming libraries and brilliant original shows. The challenge was getting people to connect the brand with their favorite TV. This is what I joined to help solve.
Hulu’s Culture Lab is not only dedicated to elevating original voices, but also driving real change.
Beyond just creating campaigns, the Culture Lab launched new series. Your Attention Please, hosted by Craig Robinson, showcases the lives, ideas, and dreams of Black innovators and creators.
Working with genius photographer Thomas Prior, we created a library of pictures of real people that reflect how we watch TV today.
Hulu gives its viewers exactly what they want, when they want it. This year-long campaign was built on the idea that once you’ve experienced something better, you can never go back.
