method
As the Copywriter at method, I was the keeper of the brand voice. That meant writing everything from ads to web copy to fragrance descriptions and everything in between.
Method Brand Book
Writing method’s first brand book helped crystalize what made this brand so special.
The method voice
Witty not crass. Chatty not preachy. A sparkler not a firework.
Lines we loved
We were “people against dirty.” Obviously not people against puns.
Brand Packaging Magazine
Who knew such a magazine even existed? Either way, it was nice to be asked what I thought about the importance of copy.
Clean Happy
Is there anything happier than a large-scale Lite Brite made of soap bottles? If you have two minutes, it’s worth seeing for yourself.
